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Archive for September, 2008


September 25th, 2008 | Taming Originality
by Jonathan Leaders

Initial concept sketch for Roogoo characters

Roogoo’s Prototyping Strategy

Making something original tends to bring unique challenges. Making Roogoo was no exception. One of the strategies we used to ease some of the challenges was to try and establish a workflow that allowed for as much iteration as possible. Quick iteration makes trying new things easier, and throwing away work easier when you find out that what you tried didn’t work out so hot.
The mindset of prototyping quickly had to be strong on multiple layers, like an onion, like an ogre.

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